The Rethink Team

Will Haering

Founder, CEO
Will has built products at MIT PERG, TetraScience, Symphony Commerce, and StratoDem Analytics and previously helped run the Project for Better Journalism. He founded Rethink Software to change how cloud software is built, deployed, and distributed.

Ben Chappell

Ben is an entrepreneur and growth marketer. He has previously founded a newsletter and chatroom for day traders, worked on a decentralized solution for the carbon trade, and has consulted for Synstream Energy, a public mining and natural gas company.

Bharat Arimilli

Bharat loves making things from pushing code at Rethink to making short films and writing blog posts. You can often find him kicking back with a sparkling water and an educational YouTube video.

Konstantin Yurchenko, Jr.

Former software engineer at Intel; MS Engineering from the Rochester Institute of Technology.

Josh Hemintakoon

Josh is pursuing a B.S. in Chemistry at the University of Nevada, Las Vegas. He is on a pre-professional track, seeking a career in medicine. He helps recruit exceptional people to join the Rethink team.

Henry Johnson

Henry is a Business Development Representative for Rethink. He is an entrepreneur who previously ran two of his own companies. Henry is currently pursuing a bachelor's degree in Finance and Accounting from the University of Colorado, Boulder.

Our Values

  Creativity and ingenuity

To rethink cloud software, we must solve many unfamiliar and unforeseen problems. Our reward is the exercise of considering and implementing creative solutions from the ground up.

  Details are everything

From the product to the business, we focus on nailing every detail. We seek to understand and document the details that matter in order to build processes through which we can do great work.

  Hyper Independent

Decisive, creative, and independent people are highly effective at understanding high surface area problems. We value teammates who can assess risks and begin to implement their own solutions.

  Win as a team

We are here to solve huge problems with an incredible group of people. We strive to support one another and continuously succeed together.

Rethink Labs, Inc. Built in Venice, CA.