The Rethink Team

Ben Chappell

Growth Advisor
Ben is an entrepreneur and growth marketer. He has previously founded a newsletter and chatroom for day traders, worked on a decentralized solution for the carbon trade, and has consulted for Synstream Energy, a public mining and natural gas company.

Bharat Arimilli

Software Engineer
Bharat loves making things from pushing code at Rethink to making short films and writing blog posts. You can often find him kicking back with a sparkling water and an educational YouTube video.

Jaime Sandberg

Customer Experience Manager
Jaime is a Colorado native and an environmentalist at heart! She has studied Communication Neuroscience and Audiology, as well as Sociology and Public Health, and has an insistent goal of being a student for life. When she’s not helping our customers with the ins-and-outs of Rethink, you can find her either on a hiking trail or a yoga mat depending on the weather!

Josh Hemintakoon

Hiring Manager
Josh is pursuing a B.S. in Chemistry at the University of Nevada, Las Vegas. He is on a pre-professional track, seeking a career in medicine. He helps recruit exceptional people to join the Rethink team.

Lille Formigli

Marketing Intern
Lille is a Brazilian transplant who came to Digital Marketing from the Entertainment industry. She has a Master's degree in Film and Media from the University of Southern California, and has recently completed a Digital Marketing certificate at UCLA Extension. In her free time, Lille enjoys spending time outdoors, binge-watching TV shows, and coming up with new recipes.

Summer Lee

Director of Marketing
Summer is an early stage sales and marketing leader with experience in working at start-ups and corporate environments. She was born & raised in Dallas, Texas and has her Bachelor’s from Texas A&M University.

Will Haering

Founder, CEO
Will has built products at MIT PERG, TetraScience, Symphony Commerce, and StratoDem Analytics and previously helped run the Project for Better Journalism. He founded Rethink Software to change how cloud software is built, deployed, and distributed.

Our Values

  Creativity and ingenuity

To rethink cloud software, we must solve many unfamiliar and unforeseen problems. Our reward is the exercise of considering and implementing creative solutions from the ground up.

  Details are everything

From the product to the business, we focus on nailing every detail. We seek to understand and document the details that matter in order to build processes through which we can do great work.

  Hyper Independent

Decisive, creative, and independent people are highly effective at understanding high surface area problems. We value teammates who can assess risks and begin to implement their own solutions.

  Win as a team

We are here to solve huge problems with an incredible group of people. We strive to support one another and continuously succeed together.

One universe for all your apps.

Venice, CA 90291

Rethink Labs, Inc. Built in Venice, CA.